Testimonials
"Reactrix is a perfect fit in our marketing mix, and is especially powerful in helping us create strong brand identities for gaming titles typically associated with movies and television. Reactrix provides an unparalleled branding platform where we are not just delivering a message to consumers and hoping it soaks in – we are allowing them to engage and have fun with our titles, while also driving them to locations within the mall where they can purchase the game to play with at home."
– Bob Aniello, SVP Worldwide Marketing, THQ
"Our Xbox 'Jump In' tagline is perfect for the Reactrix STEPscape™ Media Network because it allows consumers to actually jump into our ads. Plus with Reactrix we can now drive them to our key mall retailers."
– Mike Fischer, General Manager, Marketing U.S. Xbox and Games for Windows
– Mike Fischer, General Manager, Marketing U.S. Xbox and Games for Windows
"We want to reinforce that Sears is the place to shop during the holidays and reaching consumers in the mall with a fun, playful message is a perfect way to drive consumers into our stores. Advertising on the Reactrix STEPscape Media Network is a great complement to our media strategy especially during our key selling season."
– Richard Gerstein, CMO, Sears
– Richard Gerstein, CMO, Sears
"Engagement is the new key metric in advertising. We have found that the Reactrix Media Network is truly the gold standard when it comes to engaging consumers with our Hilton brand message."
– Jeff Diskin, Senior Vice President, Brand Management, Hilton Hotels
– Jeff Diskin, Senior Vice President, Brand Management, Hilton Hotels
"We want to reinforce that AT&T wireless products are available in the malls. By providing fun, playful messaging, in the form of an interactive ad, we can drive shoppers to our stores and our retail partners."
– Daryl Evans, Vice President of Advertising and Marketing Communications, AT&T
– Daryl Evans, Vice President of Advertising and Marketing Communications, AT&T
"Our research with Reactrix proved that consumers are far more likely to pay attention to our other media once exposed to Reactrix STEPscape advertising. That is the true test of a great advertising medium."
– Kip Knight, Vice President, Marketing, North America, eBay
– Kip Knight, Vice President, Marketing, North America, eBay