Red Herring 100 Winner
May 11, 2005
Reactrix Media Systems, a developer of a pioneering, interactive in-store media, today announced that it has been named one of the Red Herring 100 Private Companies of North America.
"Five years after the dot-com bubble burst, innovation and entrepreneurship are thriving. The companies on this list are proof," said Red Herring editor-in-chief Joel Dreyfuss.
Reactrix' breakthrough visioning technology actually "sees" and responds to consumers' movements as they interact with programmed brand content. Retailers can create an immersive experience and deliver entertaining, interactive content via network to major retail, mall and entertainment venues.
Reactrix was recently incorporated into three of the table tops at the newly-opened McDonald's 50th Anniversary restaurant in Chicago, Illinois. Additionally, in the last six months Reactrix has launched new pilot network media programs with Sam Goody, Media Play and AMC Theaters, and appeared with AOL at the Super Bowl and the 77th Annual Academy Awards™ ceremony in February.
"Reactrix offers its clients a way to create unique, personal and memorable brand experiences for their customers. Our technology literally immerses consumers in a brand story and engages them for unprecedented periods of time," said Mike Ribero, CEO, Reactrix. "We are thrilled to be selected by Red Herring, also a leader in innovation, as one of its top private companies."
Red Herring's lists of private companies are an important part of the magazine's tradition of identifying new and innovative technology companies and entrepreneurs. Companies like Google and eBay were spotted in their early days by Red Herring editors as those that would change the way we live and work.
Red Herring's editorial staff rigorously evaluated more than 900 private companies through a careful analysis of financial data and subjective criteria, including quality of management, execution of strategy, and dedication to research and development. Red Herring 100 companies will be presenting their business model and strategy at the Red Herring Spring conference. Red Herring Spring will take place May 17-19 at the Monterey Plaza Hotel in Monterey, California.
About Red Herring Spring
Red Herring Spring is an invitation-only event for CEOs, select senior executives, and Venture Capitalists. Themed ‘The Dynamics of Disruptions', Red Herring Spring 2005 will bring together executives from mostly private companies. These executives will be joined by senior executives from public companies and Venture Capitalists. Please contact Sean Raman at 650.428.2900 or email sraman@redherring.com if you would like to request an invitation to Red Herring Spring.
About Red Herring
Red Herring is the weekly magazine technology entrepreneurs, investors and industry observers read to stay ahead of the curve and to be better informed about the global marketplace. Red Herring covers technology, innovation, financial strategies, important personalities and trends that are transforming the world of business with unique insight, opinion and forward-looking analysis. Readers turn to Red Herring for knowledge to make strategic decisions, build companies and create a competitive advantage for their businesses. Red Herring articles, blogs, research and event information can be found online at www.redherring.com.
About Reactrix Media Systems, Inc.
Reactrix Systems, Inc. develops and markets innovative interactive media solutions for advertising, retail, event, trade show and entertainment applications. Combining digital image projection and visioning technologies, the company's proprietary system projects vivid, interactive branded images that instantly respond to people who walk by or gesture over the display area, creating an "immersive" media experience that makes floors, walls and tabletops "come alive."
The company is headquartered in San Carlos, California. For more information, visit www.reactrix.com.
Media Contact:
Annie Longsworth
Cohn & Wolfe for Reactrix
415-365-8521 direct
annie_longsworth@cohnwolfe.com